Tuesday, January 15, 2008

Unsatisfactory decisions


According to a study in the Harvard Mental Health Letter the correlation between conscious thought and a satisfactory decision doesn’t always go hand in hand. Researchers in Amsterdam concluded after doing a series of experiments that when participants were given a complex situation and a long period of time they found their decision unsatisfactory. As oppose to participants that were given a time limit with less information who were often satisfied with the outcome of their decision. Hypothetical examples consisted of renting apartments and purchasing cars along with decisions on recent purchases such as shampoo. Simple products equated to buyers being more satisfied as oppose to purchasing a more complex product such as a camera where buyers were less satisfied. Interestingly enough I find this to be the case when I’m taking photos or drawing. I’m never happy with the outcome if I over think a shot.

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